1. Why did IPC Media have cause to be optimistic about their business prospects in 2006?
In the year 2006 IPC media received 35% of the entire revenue of Magazines in Britain. Magazine sales surpassed that of Television and Newspaper, with a wide array of readers of both genders and all ages reading and purchasing magazines.
2. According to the article in THE GUARDIAN (Jan 2009) why are the major players in the British magazine industry better placed to weather the economic crisis?
These major players have expanded into other media, these include TV, web, radio, shopping and mobile. This makes the foundations of the companies strong with a wide array of media rather then one standalone project.
------------
Nuts
Nuts – Britain’s best-selling men’s lifestyle magazine
Nuts- accounting for two out of every five men's lifestyle mags purchased.
Nuts has established itself as the biggest brand in men's media and was recently named the PPA Awards Consumer Brand of the Year 2009.
Country Life
