Sunday, 23 January 2011

Initial Idea

My initial idea consists of the pre-gig preparation time period set before a gig. The two minute opening would consist of some dialogue, various shots and a tension and suspense building finale that is abruptly cut at it's peak. I believe by using this method I will hold the audience's attention completely until the opening finishes and have them asking and wanting for more.

Info:
Band- must consist of four members, preferably boys of ages 17-24, as this age range will further encouragement of young people into the world of music.
Setting- Dressing room of a hall, club, stage etc. Preferably quite large complete with mirrors, posters etc.
Length- 2 minutes.
Dialogue- made up of a few reminiscent quotes, to imply a back story that the film will flash back to.
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Thursday, 20 January 2011

Opening of a film exercise.

-A shopkeeper is about to close and lock the door to the shop and turning the the open/closed sign around...
Option 1- looks outside nervously, he studies the outside world for a few seconds, he then proceeds to the store's tannoy system, (close up of his hands) un plugs the microphone and plugs in his own mp3 player, he graps a mop and bucket. The man turns away from the camera, all is still for a few seconds, then the song Nine to Five kicks in, the man joins in warbling and dancing around the store. A heavy thud is heard, the man scrambles to his feet after a quick breakdancing session and stops the music. Shouts of pain are heard, all the time the keeper is looking outside, the camera turns to see a frenzied man, drenched in blood, repeatedly walking into the glass. The keeper unlocks the door in an attempt to help the man, upon doing so the man lunges for the keeper, the keeper manages to get away barely and retreats into the store, tripping over the mp3 wire, a new song plays . The keeper attempts to barracade himself between the aisles throwing a range of items at the blood drenched man, including marshmallows, raisins, a chocolate orange and finally a rake, decapatating the mans jugular vein.
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Sunday, 16 January 2011

The Walt Disney Company

The Walt Disney Company- "I only hope that we never lose sight of one thing–that it was all started by a mouse."

"For more than eight decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world."

As a child I understood that Disney made films, I knew they had a shop in the Castle Mall and that they had two 'magic kingdoms' in France and in America. As I grew older I starting to realise Disney's grip in the business world through popular culture references to Walt Disney in various skits, taking over the world.

Financial Highlights 
Fiscal Year
Fiscal Year Ends:Oct 2
Most Recent Quarter (mrq):Oct 2, 2010
Profitability
Profit Margin (ttm):10.41%
Operating Margin (ttm):17.67%
Management Effectiveness
Return on Assets (ttm):6.35%
Return on Equity (ttm):11.12%
Income Statement
Revenue (ttm):38.06B
Revenue Per Share (ttm):19.88
Qtrly Revenue Growth (yoy):-1.30%
Gross Profit (ttm):6.73B
EBITDA (ttm):8.44B
Net Income Avl to Common (ttm):3.96B
Diluted EPS (ttm):2.03
Qtrly Earnings Growth (yoy):-6.70%
Balance Sheet
Total Cash (mrq):2.72B
Total Cash Per Share (mrq):1.44
Total Debt (mrq):12.70B
Total Debt/Equity (mrq):33.86
Current Ratio (mrq):1.11
Book Value Per Share (mrq):19.81
Cash Flow Statement
Operating Cash Flow (ttm):6.58B
Levered Free Cash Flow (ttm):3.41B

I can't really understand a few of these financial points, yet I do know if the company's revenue is over thirty eight billion dollars it is doing rather well to say the least, considering the original leader of the business conglomerate attended only one year of high school.
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Tuesday, 11 January 2011

TimeWarner's takeover of British publisher IPC media...

TimeWarner's takeover of British publisher IPC media has given the NME brand a new lease of life. Discuss.
Your answer should shopw an understanding of the comcept of Synergy as it relates ro media businesses and convergence (multiplatform delibery of content).

The NME, a music magazine published weekly, was under the wing of IPC Media, the UK's largest consumer magazine publisher. However, the magazine sales were dwindling and was circulating around 40,000 copies a week. The magazine then branched out into the internet media and developed a website in 1996. In 2001 TimeWarner came into ownership of IPC Media and along with it, the NME.

Now under the wing of the second biggest conglomerate globally, the NME has strived into other fields, increasing their popularity immensely. From clubs to iPhone applications, the NME has secured itself in the world of contemporary media thanks due to the funding and thriving of TimeWarner. In 2006 NME.com was named 3rd most popular music in America after only just a few short years online. This furthers the grasp of NME to those without physical copies of the magazine in a modern way, after only a decade the NME has expanded itself across the coasts of America with its designated Club NME NYC and LA.

In the spring of 2010, NME the magazine, reinvented itself due to the employment of new editor Krissi Murison. The magazine will be changed following research acquired from TimeWarner funded surveys, to make it a more opionionated magazine. This makeover, with its aim clear to increase profit margins from the physical copies of the magazine was designed to approaqch new readers whilst pleasing current ones.

The status of TimeWarner has allowed the NME to thrive and branc out in the way of multiplatform media, for example, a new iPhone application version of the NME is availible, the first of its kind, pushed forwards by TimeWarner. NME is allowed to do this as now they are under a umbrella of financial security and reassurance. Nestled with TimeWarner the NME has branched out into radio, setting up a new radio station with an impressive over a million listening hours. NME will become profiterable with advertisements as the NME's key demographic, 15-34 year olds, will be targets for advertisement campaigns made by companies interested in them. It recentely won an award from Sony for its 'groundbreaking concept and extremely fresh approach and sound'. This publicity, furthed from the synergy between multimedia brands under TimeWarner due to the investment into new technologies of sending and recieving media.

TimeWarner's takeover of IPC Media has given the NME a further lease of life, I believe that if it hadn't, the physical copy of the NME would of dwindled away, leaving only the website to keep it's legacy. With TimeWarner NME has allowed to branch into multimedia platforms and convergence, allowing the NME to once again rise to it;s once great peaks atop the music industry newsfeed.
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Monday, 10 January 2011

Audience Research

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Time Warner

Time Warner,
1. What is its mission statement?
2. What does it offer?
3. What media companies do they own?

1. Time Warner is the world's second largest entertainment conglomerate in terms of revenue (behind Disney and ahead of News Corporation and Viacom), as well as the world's largest media conglomerate.

Mission Statement
"Creativity
We thrive on innovation and originality encouraging risk-taking and divergent voices.

Customer Focus
We value our customers putting their needs and interests at the center of everything we do.

Agility
We move quickly embracing change and seizing new opportunities.

Teamwork
We treat one another with respect--creating value by working together within and across our businesses.

Integrity
We rigorously uphold editorial independence and artistic expression earning the trust of our readers,
viewers, listeners, members and subscribers.

Diversity
We attract and develop the world's best talent seeking to include the broadest range of people and perspectives.

Responsibility
We work to improve our communities taking pride in serving the public interest as well as the interests of our shareholders."



*For future reference- A conglomerate is a combination of two or more corporations engaged in entirely different businesses together into one corporate structure, usually involving a parent company and several (or many) subsidiaries. Often, a conglomerate is a multi-industry company. Conglomerates are often large and multinational.

2.  Complete list of Assets- http://en.wikipedia.org/wiki/List_of_assets_owned_by_Time_Warner
Far too many companies to write in.

From these assets, sub categories include- major Internet, publishing, film, telecommunications and television divisions after News Corporation.

3. Sourced from http://en.wikipedia.org/wiki/List_of_assets_owned_by_Time_Warner


Complete list, complete with links.
HBO
Turner Broadcasting
Warner Bros.
Time Inc.
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Opening of a Film

Task assigned: Film the opening of a film.
Initial ideas:
-Comedy-Drama set in a local sixthform about a boyband, filmed in a guerilla style.
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