Tuesday 14 December 2010

Magazine Question

"The magazine industry has survived the coming of the digital age because it has been able to exploit technological advances. Indeed, it has always done so throughout its long history."
The magazine industry has been a dominant leader in the print media for decades. There are thousands of titles of magazines printed each year with new titles being constantly added to the ever growing industry. These cater for every need or hobby and interest. With new technological advancements many people believe magazines and printed media will become obsolete and that the internet and digital media will become the preferred way of reading information.
Magazines have been the preferred way of receiving information for decades, and their popularity is stronger today than ever before. It seems that more and more people enjoy sitting down and reading a magazine, just to escape the world and have some time to think. The amount of titles on offer mean that most people will find a magazine which they can enjoy. These magazines specially select what they include to suit their readers and it seems that they are still doing a very good job. People read a certain magazine because most of it will interest them. With modern technology, it would be possible to receive all of this news just by using the internet, and in fact, most magazine articles are also available online. Regardless of this fact, people still buy magazines regularly and the industry has seen a boom in it's revenue recently.
The future of Print in the Magazine industry has been heavily debated, and it is widely accepted that due to technological advances it is declining. However, many people who are regular magazine subscribers have claimed that they will continue to purchase and read their favourite publications. This could mean that, balanced between an online edition, as well as published print, the industry can continue to exist, with a similarly large readership, with just a shift in where the articles are read. Thanks to advertising and potential fee's, the magazine can make enough money to continue. 

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