Tuesday, 14 December 2010

NME Notes

Media Notes- The NME (New Musical Express)
Published weekly since March 1952
In the 1970s it became the best-selling British music magazine.
During the 1960s the paper championed the new British groups emerging at the time. The Beatles and The Rolling Stones were frequently featured on the front cover.
The paper became engaged in a sometimes tense rivalry with its fellow weekly music paper Melody Maker; however, NME sales were healthy with the paper selling as many as 200,000 issues per week, making it one of the UK's biggest sellers.
By the early 1970s NME had lost ground to the Melody Maker as its coverage of music had failed to keep pace with the development of rock music,
The NME gave the Sex Pistols their first music press coverage in a live review of their performance at the Marquee in February that year, but overall they were slow to cover this new phenomenon in comparison to Sounds and Melody Maker, where Jonh Ingham and Caroline Coon respectively were early champions of punk.
The paper also became more openly political during the time of Punk. Its cover would sometimes feature youth-oriented issues rather than a musical act. The paper took an editorial stance against political parties like the National Front. The election of Margaret Thatcher in 1979 saw the paper take a broadly socialist stance for much of the following decade.
NME had started to report on new bands coming from the US, mainly from Seattle. These bands would form a new movement called Grunge and by far the most popular bands were Nirvana and Pearl Jam. The NME took to Grunge very slowly ("Sounds" was the first British music paper to write about grunge with John Robb being the first person to interview Nirvana.
In May 2008 the magazine received a redesign, aimed at an older readership with a less poppy, more authoritative tone. The first issue of the redesign featured a free seven-inch Coldplay vinyl single. Circulation of the magazine has fallen continuously since 2003. In the second half of 2009, the magazine's circulation was 38,486, 47% down on a 2003 figure of 72,442.

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