NME Questions

What does the NME website offer its audience?
The NME webiste has many subheadings under the main title offering:

News- this category brings all the latest music and movie news, alongside with daily gossip. I was discouraged at firs upon scanning the 'movie' section, I did not realise the company concerned themselves with film.

Video- this section features original NME videos, new music videos, interviews, music session, news and bands playing live, all in film format.

Tickets- this category links to a website offering tickets to gigs, this must be a partnership site to the NME.

New Music- perhaps the most original idea of the NME shines through is this section, offering listen-able tracks on site to the newest and upcoming bands.

Reviews- the latest album and single reviews.

Photos- collections of stills from gigs and portraits of music legends.

Comment- this section incorporates blogs and forums from many of the NME writers.

Movies- the latest movie news, trailers, DVD releases, interviews and film reviews.

Artists- A page for each artist with links to videos, photos, pictures, biography, YouTube videos, audio, lyrics, related news, reviews, gigs and tour dates.

Awards- news, pictures, videos and tickets from the Shockwaves NME Awards 2011

Metal- a seperate section for the genre of metal and rock music.

Shop- place to buy band and NME merchandise.

Lyrics- link to metrolyrics, a partnership.

How does the NME website address its audience?

The NME website seems overwhelming and cluttered with pictures and various sizes of texts appearing on the page, leaving almost no white space. It features links to the other sections of the website almost as if the web designer wanted to overload the reader with information to keep them interested and to keep them on the site.